Flinch Forward was born from the belief that Men and Women of purpose, must give back. We have no choice. We were forged in the Warrior Values of purpose and mission and that purpose and mission is who we are, not what we do.

We give, and sacrifice for many reasons. Some of those reasons are selfish and have to do with dealing with our own post traumatic stress. But we refuse to believe that we have a disorder. Instead, we use that stress to our advantage and turn it from stress to success. We believe in Post Traumatic Success Development.

Flinch Forward founder Adam Shake served in Desert Storm, Desert Shield, Panama, Somalia and Bosnia as well as several tours in Conus and Europe. He served as the TSA Command Center Program Manager after 9/11 and currently works in Economic Development.

David LaSalle is a retired USAF LtCol with combat/humanitarian deployments to Iraq, Afghanistan, Bosnia, Rwanda/DROC and multiple long tours in both Germany and France. David was an Asst Prof of Political Science at the USAF Academy and met his bride Alix, also a retired USAF LtCol, while they were both serving as Asst Air Attaches at the US Embassy in Paris. David & Alix own the Rocky Mountain Health Club.